Boomf's business tone of voice
Boomf has a tone of voice - but what is it?
- and what is a business tone of voice anyway?
First impressions count, yes?
We’ve all heard that before, countless times, but how many of us stop and think about it when we are considering our business?
The answer is - at least every successful brand on the planet.
Need to project your brand voice a little more? Boomf has you covered! From amazing branded MallowPops to exploding Boomf Bombs, and a range of great gifts in between, Boomf has everything you need to help you make yourself heard!
According to Semrush, users visiting your website take only around 0.05 seconds (50 milliseconds) to decide if they like you and your brand, and this is why tone of voice is so important.
Tone of voice is a part of your brand. It reflects your brand personality - it is a projection of your company’s character.
Tone of voice reflects - better, it describes - how your brand communicates. It’s an attitude, a manner, a pattern of behaviour. It is how you connect with your customers and talk to them, as opposed to the message you are communicating.
This could be light and frivolous, cheeky, serious, or authoritative. It is as much a part of your brand’s personality as your personal tone of voice is to you.
Taking time to consider and define your brand’s tone of voice is important because it will define future communications with the public and with your customers.
It will also define how these people perceive you and your brand.
A business offering financial services, for example, will not want to communicate with customers in a light-hearted, fun manner.
Companies like us, here at Boomf, however, want to reflect exactly that - it's what we and our products are all about!
So now you know what a business tone of voice is, you need to define yours. If it helps, this is how we did it at Boomf -
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What is Boomf’s tone of voice?
We’ve broken our tone of voice down into 4 groups:
◉ Who we are
◉ How we sound
◉ How we speak
◉ Our aims
Tone of voice: Who
Boomf is adventurous, audacious, bright, caring, and innovative.
People are never too sure what we will get up to next.
We are the life and soul of the party.
Tone of voice: Sound
Boomf is bold, cheeky, and witty.
We make people feel good!
When you speak with us, we lift the mood.
Tone of voice: Speak
We are humorous, a little bit naughty (dare we say ‘daring’?), playful, and proud.
We are full of surprises - a bit like our Boomf Bombs and cards!
Tone of voice: Aim
Our aim is to always be creative, memorable, thoughtful (yes, we do have our caring side), and youthful (but not young).
We are uniquely different from the rest and will make sure everyone knows it!
So there you have it - that's us.
Now, what about you?
Do get in touch and introduce yourself, your company and your brand tone of voice - we love to meet people and we'd love to meet you!